The Cinema’s auditorium sat over 1,400 people for more than just movies! Live theater, concerts, and events like this 1953 fashion show graced its stage.

The Pharmacy at Shoppers’ World was the first self-service drug store (for over-the-counter products) in New England.

Shoppers outside Tots 'N Teens ca. 1950s

Hats from Dorothea's Millinery, ca. 1955. From the Framingham History Center Collection.

The biggest target audience for Shoppers’ World was the stay-at-home mother who often brought her children shopping out of necessity. Confectionaries like Creed’s and other children’s programming were key to appeal to Shoppers’ World’s youngest demographic.

Crowds gather outside G. A. Sawyer & Co. to watch a staged event in the courtyard ca. 1960.

The Easter Bunny and a clown address a crowd of shoppers in the courtyard, with the Maternity shop in the background, ca. 1965.

Glass corridors were later erected along the exterior walkways to stave off the cold, as can be seen in this image of a mother and child overlooking Brockelman Bros. Supermarket ca. 1960.

Gorin’s Department Store after flooding from Hurricane Edna in September of 1954.

A hat box from Peck & Peck Women’s Wear, ca. 1960s. From the Framingham History Center Collection.

J.M. Lord's was billed as a seller of "modern furniture and accessories," but did not make it very far into the "modern age," shuttering by 1953.

The Dome at Jordan Marsh was the largest unsupported dome in the country, and the largest arched beam construction in the world. It is seen here under construction ca. 1950.

Billed as "men's, women's and boys' apparel", Kennedy's dominated the western side of Jordan Marsh and had one of the longest tenures as Shoppers' World at 28 years.

One of the Shoppers' World Seven Secrets to Success was founded on fostering competition between stores to allow for price comparison and by far the most represented type of retailer was the women's wear shop. Not counting the 3 department stores, Shoppers' World had 8 shops that sold women's wear.

Painter talking with a woman sitting on luggage outside of Brett's Leathergoods, purveyors of luggage and gifts, at Shoppers World. ca. 1960.

A musician performs in the courtyard, ca. 1953. Country Flair Sportswear can be seen in the upper right.

MacDonnell's Women's Wear above the flooding following Hurricane Edna in 1954.

The Easter Bunny appears in the courtyard outside Sears, ca. 1960.

Groundbreaking for 1951, Shoppers' World was open three evenings a week until 9 p.m. Here Jordan Marsh Company furniture can be see lit up at night, 1960s.

A promotional shoehorn from Kerwin's Shoe Store. From the Framingham History Center Collections.